To support business transformation, this global logistics giant wanted a forward-facing EVP and employer brand that would take its existing people on the culture change journey while shifting perceptions amongst priority skill sets externally. Through international qual and quant research internally, global EVP themes were identified, tested and finalised – and then brought to life through creative that evoked the business’ heritage of innovation and pioneering spirit, always looking outwards and to the future.
The brand was encapsulated in a broad employer brand toolkit, with a smaller kit that focused on priority tech audiences. It was brought to life through a new careers site, and a three-month activation campaign that generated over 63m impressions, over 680 click-throughs and a final cost per click of £0.05.
